Penelope Francis is a global Brand Strategist who splits her time between Miami and Los Angeles. The Penelope Francis & Co. consultancy specializes in building brands within the luxury Lifestyle + Design + Architecture industries from coast to coast. Penelope is best known as a dot-connector and for taking luxury businesses to the next level. She has helped companies of all sizes find their voice and generate meaningful stories that were widely covered in the media, generated revenue and significantly increased brand value.
Penelope Francis & Co. maximizes on its established relationships with top-tier designers, architects, developers, editors, industry insiders, influencers, tastemakers and decision makers across the board. Whether the objective is to reinforce “healthy brands” or to purify the brand in the most relevant marketplaces, we are dedicated to communicating our knowledge and experiences into alignment with our client’s goals and aspirations.
Our work focus is that of a Creative Brand Solutions agency, retaining an intimate, VIP approach providing clients with an array of bespoke services including keen Digital Strategies, Public Relations, Marketing programs, top-tier Business Introductions and Branding Packages.
2004 PF&C opened in the design heart of West Hollywood’s "Melrose district" later expanding into a salon-style office in Beverly Hills. In 2016 PF&C moved to Miami to better serve business in New York, Europe, and South America while keeping a west coast presence.
Initially Francis’ creative path in Los Angeles was that of a stylist + costume designer for TV, Film and Advertising. Notably her classic, Haute Bohemian-style is steeped in vintage film and fashion, as design has always been in her blood.
Penelope was the creative visionary and co-founder behind her former luxury global brand Fifi & Romeo.
“I designed the brand and store to be a little Breakfast at Tiffany’s meets Eloise at the Plaza all tossed with a heaping spoonful of a French-flair and a hint of Ladurée!”
The flagship boutique (based in L.A.) was a lifestyle brand which was sold around the globe: Barneys New York, Neiman- Marcus, Kirna Zabête -(SOHO shop-n-shop), Fred Segal, Jeffery, ABC Home & Carpet, Calypso, Browns in London, Quartier 206 in Berlin and shops around Japan!
FEATURED IN: Legally Blonde, Town & Country, Elle, LA Times, NY Times, USA Today, PEOPLE, InStyle, Variety, Mademoiselle “Do’s,” Bill Cunnigham’s NYT “Street Style,” O Magazine, Flaunt, Chicago Tribune, Bazaar, US, Vogue Italia, Rosie, Grazia Japan, Animal Fair, Angeleno, House & Gardens, Tattler Hong Kong, Dallas Morning News, 25 Ans Japan, Latina, Los Angeles Magazine, Movie Line, Entertainment Weekly, WWD and more.
GUEST ON: OPRAH’s Favorite Things, Good Morning America, EXTRA, Access Hollywood, NY Fashion Week, Full Frontal Fashion with Robert Verdi, Entertainment Tonight, E! and the Howie Mandel Show.
PLACED CLIENT PRESS + RELATIONSHIPS WITH THE MEDIA: NY Times, WSJ, Architectural Digest, LUXE, Elle Décor, Departures, Interior Design, Los Angeles Times, Los Angeles Business Journal, Robb Report, Worth, Variety, Interiors, Sunday Times UK, Veranda, Elle Décor, House Beautiful, California Home + Design, California Homes, Milieu, Vogue – India, Miami, Florida Design, LALA, CULTURED, C Magazine, Palm Springs Life, Style Beat, Editor at Large, The Hollywood Reporter, Variety, InStyle and more.
PF&C COLLABORATIONS: To demonstrate success of their work with many luxury brands which include: Snaidero, Exquisite Surfaces, Mansour + Mansour Modern, Ogassian for Ann Sacks, The Related Companies-The Century, Noval Development-The Vineyard Beverly Hills, Global City Development-Miami/D.C., Finton Construction, La Cienega Design Quarter-“Legends” event(s), Chateau Group USA (California developers), Abell Auction Co., Christopher Kennedy Design, Magni Design + Magni Home Collection, Kara Mann Design, David Phoenix Interior Design, Rachlin Partners Architects, Biglin Architecture Group, Prime ECS-Lifestyle Technology, Speciality Restaurant Group, AAK Design Group-India and Antrobus + Ramirez
PRACTICES & SERVICES
PF&C is a go-to resource for inspirational and creative strategies, business development and top tier global media features in the arenas of Design, Architecture, Real Estate and Lifestyle. Our multi-faceted expertise has helped re-position some of the most noteworthy brands and built some of the most exciting new ones!
Our core competencies include:
STRATEGIC PUBLIC RELATIONS
Top-Tier Editorial Placement (Regionally, Nationally + Internationally) Consumer Features Business Features Broadcast Online Press Media Training
SOCIAL MEDIA STRATEGIES + INFLUENCER MARKETING
Influencers & Thought Leadership Collaborations Cross-platform storytelling and brand development Content Creation + Photo Shoots Drive awareness, buzz and engagement Creating long-term brand ambassador partnerships Community Management / Facebook / Instagram / Twitter / SnapChat / Pinterest
Creative Advertising Campaigns Marketing Campaigns + Deployment SEO & Search Ads E-Commerce On Camera Sizzle Reel, professionally shot and produced
BRANDING & MANAGEMENT
Research & Insights Art/Creative Direction Brand Strategy Naming + Positioning Brand Voice & Messaging Copywriting Rebranding Performance Coaching
Logo & Visual Identity Across Various Platforms Website Development Brand Guidelines Packaging Design Print Collateral Advertising Campaigns
This is a very unique service (we say behind the curtain) providing direct access to key executives and decision makers. Utilizing our trusted relationships and true global network - built over many years - our wheelhouse is luxury: Design, Architecture, Real Estate, Food & Beverage, Hospitality, Banking and Manufacturing in key US cities and other regions abroad. The “art of the introduction” and "dot-connecting" are not simply having someone’s email. While that’s “nice,” it’s really about leveraging established relationships and creating key introductions. We position very strategic gatherings of an intimate nature – not cold, across the desk introductions. Seamlessly building these bridges for “hard to open doors” increases your network, your sales and your business growth. For us, it’s not quantity. It's quality.
SO WHAT'S NEXT FOR YOUR BRAND?
I love helping people and brands reach their potential… even sometimes the smallest projects have the biggest rewards for us at PF&C!
Send me a smoke-signal or give me a ring and let’s chat about it! Besides, it’s WAY more fun playing on a team than playing solitaire.. let’s get started on your project.
+1 213 448.0700
Penelope graduated from the University of North Texas with a B.F.A. in Design with a minor in Marketing, where she was a member of the Chi Omega sorority. She was the Creative Visionary behind the first luxury lifestyle pet brand in the U.S. – Fifi & Romeo. Penelope’s primary focus within F&R was leading the company’s prominent branding identity and exclusive global marketing & sales distribution. During her ownership of the brand, she teed-up a Japanese licensing deal (under Naigai Co.). The partnership resulted in multiple F&R mono-brand locations across Japan.
A Branding Expert and Storyteller, design has always been in Penelope’s DNA. She has a charming, always upbeat and sometimes quirky storytelling-style, which she credits to her Southern roots. Penelope has spoken at WestWeek, Design Camp and has appeared on E!, Good Morning America, Access Hollywood, the Howie Mandel Show, EXTRA, Entertainment Tonight and on Oprah’s Favorite Things.
PROFESSIONAL / NETWORKING ORGANIZATIONS • ICAA, Los Angeles Chapter– member since 2009 • Soho House – every house member since 2010 • Florida Real Estate, Licensed Referral Director - COMPASS
+1 213 448.0700